What is Social Media?
It’s internet and mobile based tools for sharing and discussing information. It integrates technology, telecommunications, and social interaction. Its speed networking and information technology.
For Non Profits?
Social media technology provides an opportunity for Non profits to connect with other non profits, connect with people who may be interested in your cause, connections with possible funders. Also, it provides an opportunity for non profits to disseminate information locally and nationally for your organization. It’s a relatively cheap tool that enables anyone to publish or access information. It gives everyone with internet access equal opportunities to receive and disseminate information.
4 Key Points of Social Media
1. Reach– Provide scale and enable anyone to reach a global audience. (Ex: Local Organization reaching global audience; reaching people locally who at one time organizations had no contact with.)
2. Accessibility– Social media tools are generally available to anyone at little or no cost. (Most social media tools are free. The main thing you need is to figure out how to use the tools, but they are there for you.)
3. Usability-Anyone can operate the means of production. ( It’s pretty easy once you start to play around with the tools and decide what exactly you want to do with them)
4. Recency– Is capable of virtually instanteous responses; only the participants determine any delay in response. (You can share information within seconds)
Social media depends on interaction between people as the discussion and integrations of words to build shared-meaning, using technology.
Blogs, picture-sharing, v-logs, wall postings, email, instant messaging, music-sharing, crowd sourcing, and voice over IP.
Examples of social media applications, Google groups (reference social networking), Wikipedia (reference), Myspace (social networking) Facebook, Last.Fm (personal music), You Tube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and micro blogging).
Blogs: Blogger, Livejournal, Typepad, WordPress, and more.
Internet forums: Vbullentin, Phpbb
Microblogs: Twitter, Jaiku
Social Network Creations: Ning
Social Networking: Avatars United, Bebo, Facebook, LinkedIn, Myspace, Orkirt, Skyrock, Netlog
Social Network Aggregations: Friendfeed
Events: Upcoming.org, Eventful, Meetup.com
Wikis: Wikipedia, PBWiki, Wetpaint
Social Bookmarking: Delicious, StumbleUpon,
Social News Sites: Digg, Mixx, Reddit
Opinion Sites: epinions, Yelp
Photosharing: Flickr, Zoomr, Photobucket, SmugMug
Videosharing: YouTube, Vimeo, Revver, Livecasting, Ustream, Justin.tv
Audio and Music Sharing: imeem, last.fm, the hype machine
Virtual Worlds: Second Life